About Us
Lean by Design LLC redefines legacy offices and grows critical visibility for emerging architects and innovators.
Melissa Chua owns Lean by Design LLC and operates out of New York City. As a Fractional CMO, she offers a personalized marketing experience as a supportive sounding board for AEC firms redefining their business for varying stages of growth.
Melissa approaches AEC Marketing through the powerfully blended lens of journalism, business and design. She brings a designer’s eye and an entrepreneurial spirit to her work, exploring lesser-traveled avenues of narrative strategy and forging unlikely partnerships to drive growth and visibility for small to medium-sized AEC firms.
As a hands-on Fractional CMO for AEC firms, Melissa is a clear communicator capable of both planning and executing robust marketing strategies with ease. This makes her a valuable choice for firms striving to juggle all the moving parts involved in establishing a high-impact marketing and business development ecosystem.
Melissa has developed award-winning brand strategies for a digital marketing agency serving higher education clients and was a Senior Vice President of Brand Marketing at JLL Income Property Trust, a REIT managed by LaSalle Investment Management. She holds an MBA in Marketing and BS in Journalism from the University of Illinois Urbana-Champaign as well as a Master of Architecture from Pratt Institute—Brooklyn.
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