Perceptive Marketing Support for Firms Building a Better World.
Lean by Design LLC is a 360° marketing, storytelling and thought leadership partner for AEC firms, research institutes and associations.
AEC FIRM MARKETING, SIMPLIFIED.
Thoughtful design deserves to be communicated with care and finesse. We help you tell your story simply, efficiently and beautifully.
ARE YOU READY TO EVOLVE YOUR SMALL TO MID-SIZED FIRM?
Amplify your impact with a marketing partner who can elevate you in the crowded AEC space.
Lean by Design LLC develops compelling relevance for legacy offices and grows critical visibility for emerging architects and innovators.
Deliberate strategy and trust-building brand storytelling to embrace your firm’s rise.
Core Services
Marketing Support & Leadership
For small to mid-sized Architecture, Engineering and Construction firms who do not have the bandwidth to hire an in-house marketing team, Lean by Design LLC acts as a Fractional CMO who works closely with you to define your firm’s creative direction and narrative strategy, manage your firm’s proposal pursuits and drive business growth.
Firm Portfolios, Brochures, Press Kits & Pitches
Lean by Design partners with firms to elegantly curate their archive of work and hone firm stories that lead to a critical growth path. We develop dynamic proposal templates, create game-changing marketing brochures, write winning architectural award submissions and design memorable monographs that are ready for publication and distribution to your potential clients, positioning you as a thought leader in your design niche.
Content Creation, Website & Digital Storytelling
Our in-house videography and content creation capabilities make it a joy and delight to plan, produce and film content intended to communicate the value of your firm’s unique architectural design process. We guide the website redesign process for small firms and deploy robust digital marketing strategies across various social media channels to educate and nurture your clientele, as well as generate a demand for your niche expertise.
Hi, I’M MELISSA CHUA, FOUNDER OF LEAN BY DESIGN LLC.
As a multidisciplinary marketing professional, I deeply empathize with the desire to have it all—a sophisticated growth strategy and the means to execute on it within the very real constraints of time and budget. That’s why I started Lean by Design LLC.
Having gained a wealth of experience in creating and delivering marketing strategies for financial institutions, AEC firms and institutions of higher education, I understand what it takes to precisely hone your story, deliver it on time, and get it in front of the right people.
AEC MARKETING BEST PRACTICES
